#18: How To Leverage TikTok In The Automotive Aftermarket with Jake Hopkins @ FASS Fuel Systems

Is TikTok right for my brand? Is your target audience even using TikTok? We tackle questions like this and learn some surprising insights with our returning guest, Jake Hopkins! Jake is the Marketing Director at FASS Diesel Fuel Systems and Top Tier Suspensions and has amassed over a 100,000 followers on TikTok for FASS in just under a year. Listen in to learn how to grow your TikTok following and your brand’s organic reach.

Episode Links

#17: Marketing Beyond Social Media

Is your brand’s marketing strategy heavily relying on social media? While social media has its merits, you may be missing out on growing your brand with tactics that aren’t as shiny, but are extremely effective. In this episode, we’ll take a look at 4 ways to grow your brand further, faster without using social media.

#16: Conversations with a Brand Builder – Colby McLaughlin @ Trim Illusion

Tune in to a conversation with Colby McLaughlin, President of Trim Illusion. In this episode, we’ll discuss professional development, networking, and challenges brand builders are facing in the automotive aftermarket today.

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#15: How Much Should You Be Spending On Marketing?

Are you underfunding your brand growth with a lack of investment in marketing? How much exactly should automotive aftermarket brands be spending on marketing as it relates to the size of their business? Today on the podcast, we’re going to share the average marketing budget size and what one aftermarket brand did to win by far.

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#14: Conversations with a Brand Builder – Jeff Stacy @ Aeromotive

The Automotive Aftermarket is having a great year when it comes to sales and growth. However, with seasons of growth comes challenges you may not have faced before. With 2021 being a unique year for the Automotive Aftermarket, we spoke with Jeff Stacey of Aeromotive to get his thoughts on current challenges and get to know more about him and the Aeromotive brand.

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Season 2 of The Auto Brand Podcast Coming Soon!

We’re back and excited to announce that we have new content coming soon! Tune in for new interviews, new content, and a new host. Master the marketplace like a pro, navigate the intricacies of the automotive aftermarket with ease, grow your brand, increase your sales, and have the time of your life while doing it. Subscribe now and join us for down-to-earth wisdom delivered within an hour or less per episode.

#13: SEMA Councils, Women in the Aftermarket & Enthusiast Brands, with Lee Riser @ Truck Hero

What benefit does networking have on your career or on your brand? What’s it like to be a marketing manager for enthusiast brands, particularly in the off-road segment?

Today on the podcast, Lee Riser from Truck Hero talks about her experiences on SEMA Councils, building enthusiast brands, and more on our finale episode for season one.

Show Notes