As budgeting season approaches, are you wondering how to get more money allocated for marketing? Join us as we discuss three ways to get more marketing money. Whether you’re making the ask to your boss, your board of directors, or the finance team, these tips will help you get the most money possible and shift the way your organization thinks about marketing.
Is influencer marketing really a viable strategy for aftermarket brands? How do I select the best influencer for my brand? Tune in to hear Cris Payne share his thoughts on utilizing influencers within the automotive aftermarket.
Tune in to a conversation with Alex Martinez, CMO/CCO of Enthusiast Enterprises (Fitment Industries, Custom Offsets, SD Wheel, etc.). In this episode, we’ll discuss YouTube, omni-channel marketing, and building an aftermarket brand in 2021.
Is TikTok right for my brand? Is your target audience even using TikTok? We tackle questions like this and learn some surprising insights with our returning guest, Jake Hopkins! Jake is the Marketing Director at FASS Diesel Fuel Systems and Top Tier Suspensions and has amassed over a 100,000 followers on TikTok for FASS in just under a year. Listen in to learn how to grow your TikTok following and your brand’s organic reach.
Is your brand’s marketing strategy heavily relying on social media? While social media has its merits, you may be missing out on growing your brand with tactics that aren’t as shiny, but are extremely effective. In this episode, we’ll take a look at 4 ways to grow your brand further, faster without using social media.
Tune in to a conversation with Colby McLaughlin, President of Trim Illusion. In this episode, we’ll discuss professional development, networking, and challenges brand builders are facing in the automotive aftermarket today.
- How to Win Friends and Influence People (Book)
- Extreme Ownership (Book)
- The Dichotomy of Leadership (Book)
- 48 Laws of Power (Book)
- Good To Great (Book)
- Purple Cow (Book)
- Start With Why (Book)
- Do You Talk Funny (Book)
- Think and Grow Rich (Book)
- Your Body Language Shapes Who You Are (TED Talk) fake it till you make it/fake it till you become it
- Trim Illusion Website
Are you underfunding your brand growth with a lack of investment in marketing? How much exactly should automotive aftermarket brands be spending on marketing as it relates to the size of their business? Today on the podcast, we’re going to share the average marketing budget size and what one aftermarket brand did to win by far.
The Automotive Aftermarket is having a great year when it comes to sales and growth. However, with seasons of growth comes challenges you may not have faced before. With 2021 being a unique year for the Automotive Aftermarket, we spoke with Jeff Stacey of Aeromotive to get his thoughts on current challenges and get to know more about him and the Aeromotive brand.
We’re back and excited to announce that we have new content coming soon! Tune in for new interviews, new content, and a new host. Master the marketplace like a pro, navigate the intricacies of the automotive aftermarket with ease, grow your brand, increase your sales, and have the time of your life while doing it. Subscribe now and join us for down-to-earth wisdom delivered within an hour or less per episode.
One of the lynchpin activities for brand builders in the automotive aftermarket is launching new products. In this BONUS episode, we’ll walk through the 4-step process of successfully launching new products in the aftermarket.