#6: Creating an Automotive Brand Website: It’s Not About the Website

What are the components that make an automotive aftermarket brand website successful? Is it the design? Is it the functionality? Is it the beauty? Is it the content?

Today on the podcast, we’re going to discuss what makes a website successful in the automotive aftermarket. Ryan will also reveal the top ten things he’s learned over the last 18 years that brand builders can use for building a profitable website.

Show Notes

The Top Ten List (in no particular order)

  1. Mobile First Design
  2. Clarity Trumps Clever
  3. Clear Call-To-Action
  4. Educate First
  5. It’s Not About You
  6. Have a Vision and Plan
  7. Measure + Optimize
  8. Kaizen
  9. Use People
  10. Simplicity Wins