#13: SEMA Councils, Women in the Aftermarket & Enthusiast Brands, with Lee Riser @ Truck Hero

What benefit does networking have on your career or on your brand? What’s it like to be a marketing manager for enthusiast brands, particularly in the off-road segment?

Today on the podcast, Lee Riser from Truck Hero talks about her experiences on SEMA Councils, building enthusiast brands, and more on our finale episode for season one.

Show Notes

#12: ACES & PIES Made Easy, with Michael Chapin @ PartsHub

Have you struggled to effectively and efficiently manage your ACES and PIES product data? Do you find yourself still using spreadsheets or downstream systems like SEMA Data Coop or DCi to create and manage this information? The problem, for years, has been the lack of a great off-the-shelf solution that met all the needs of manufacturers and resellers alike.

Today on the podcast, we’re going to be discussing the challenges facing the aftermarket when creating and managing ACES and PIES data. We’ll also learn about how a new software called PartsHub is bridging the gap and making managing the product catalog easier for everyone.

Show Notes

#11: Consumers: The Most Important Voice In Your Marketing, with Jason Ehrlich @ Yonder

What is the most important voice you should be listening to in your business, if you truly want to grow? Is it the sales team or engineering? Is it your distributor partners or jobbers? Is it the marketing guru, the CMO or Vice President of Marketing?

Today on the podcast, we’re going to talk to Jason Ehrlich, President of Yonder, a brand and product launch agency that specializes in the automotive aftermarket. We’ll discuss the importance of consumer-level market research and the impact it should have on your brand.

Show Notes

#9: Becoming an Innovative Brand, with Michael Hall @ Hall Labs

How do you come up with innovative ideas and bring them to market as products? How do you make sure you’re developing products that your customers actually want?

Today on the podcast, we’re going to talk with Michael Hall about how he comes up with innovative ideas at Hall Labs, a modern day Edison Lab, with products in the automotive aftermarket.

Show Notes

#8: The #1 Way Consumers Will Find Your Brand

Search engines are the number one way consumers will look for your brand, according to the latest SEMA Market Research report. What can we do as automotive aftermarket brands to maximize this opportunity and make sure that our websites are positioned to get the most traffic possible.

Today on the podcast, we’re going to discuss the top 3 things you should be doing to maximize search engine traffic.

Show Notes

#7: Transforming Your Product Data, with Kevin Martin @ COMP Performance Group

The unsung hero in many organizations is the Product Data Manager. This is the person or team responsible for managing and distributing the product catalog in its various formats, including the ACES and PIES data exchange standards.

Today on the podcast, we’re going to talk with Kevin Martin, Product Data Manager at COMP Performance Group, to learn how he helped transform the product catalog and the data process for the 9 brands and over 20,000 items he manages. Tune in to see how you can potentially turn a 40-hour-a-week process into one that can be managed in just a few hours, freeing you or your team to be able to focus on other important priorities.

Show Notes

#6: Creating an Automotive Brand Website: It’s Not About the Website

What are the components that make an automotive aftermarket brand website successful? Is it the design? Is it the functionality? Is it the beauty? Is it the content?

Today on the podcast, we’re going to discuss what makes a website successful in the automotive aftermarket. Ryan will also reveal the top ten things he’s learned over the last 18 years that brand builders can use for building a profitable website.

Show Notes

The Top Ten List (in no particular order)

  1. Mobile First Design
  2. Clarity Trumps Clever
  3. Clear Call-To-Action
  4. Educate First
  5. It’s Not About You
  6. Have a Vision and Plan
  7. Measure + Optimize
  8. Kaizen
  9. Use People
  10. Simplicity Wins

#5: The Online Car Show + Speed Shop: Wheelwell.com’s Jonny Mill

Imagine a car show where everyone has the same make/model car or truck as you and you find endless inspiration for your next build. There also happens to be a speed shop right in the midst of the car show where you can buy all the accessories and products you’ve seen used at the show. Now, imagine this all takes place online and you have Wheelwell.com.

Today on the podcast, we’re going to talk with Jonny Mill, Senior Director at Wheelwell, about this flourishing online community and how automotive aftermarket brands can capitalize on the opportunities the platform provides.

Jonny Mill’s accepting the 2016 GEN-III Innovator of the Year Award:

Show Notes

Below you will find links to resources mentioned in this podcast episode:

#4: Is E-mail Marketing Dead in the Automotive Aftermarket?

Personally, we all get probably hundreds of promotional e-mails everyday, most going unread. Is this medium too crowded and noisy for it to be of any value to brand builders? Is there anything unique about the automotive aftermarket that lends itself to be better or worse for e-mail marketing?

Today on the podcast, we’re going to talk about whether e-mail marketing is dead and give three practical things you should be doing.

Show Notes

Below you will find links to resources mentioned in this podcast episode: