#4: Is E-mail Marketing Dead in the Automotive Aftermarket?

Personally, we all get probably hundreds of promotional e-mails everyday, most going unread. Is this medium too crowded and noisy for it to be of any value to brand builders? Is there anything unique about the automotive aftermarket that lends itself to be better or worse for e-mail marketing?

Today on the podcast, we’re going to talk about whether e-mail marketing is dead and give three practical things you should be doing.

Show Notes

Below you will find links to resources mentioned in this podcast episode:

#3: Social Media for Automotive Brands: Tips & Tricks with Jake Hopkins @ Diode Dynamics

Social media is incredibly important for automotive aftermarket brands. So how do you create an audience or a following? Which networks should you utilize for your brand? How do you reach your audience when Facebook and Instagram continue to throttle organic content for brands?

We’re going to talk to social media expert Jake Hopkins of Diode Dynamics about practical ways you can build your brand organically on social media.

Show Notes

Below you will find links to resources mentioned in this podcast episode:

#2: Become a Strategic Brand: 3 Things You NEED To Do

What’s the most important thing you should do as a brand builder? How do you know what you should spend your time, money and resources on?

Today on the podcast, we’re going to talk about becoming a strategic brand and the three things you NEED to create to become a strategic brand. Tune in to find out what those are and how to do it.

Simon Sinek’s Ted Talk on “Start With Why”

Show Notes

Below you will find links to resources mentioned in this podcast episode:

#1: How to Win with Distributors, with Tim Odom @ The AAM Group

Are you trying to get your product picked up by distributors? Are you already selling through distribution and want to know how to maximize your sales? Then this episode is for you.

Today on the podcast, we’re going to talk with Tim Odom, President at The AAM Group, about how we can better partner with distributors, become more appealing, and help grow into being the brand of choice

Show Notes

Below you will find links to resources mentioned in this podcast episode:

#0: The Auto Brand Podcast – Your Guide to Building a Brand in the Automotive Aftermarket

Introducing the Auto Brand Podcast! This podcast is all about helping brand builders go further, faster in the automotive aftermarket. If you’re building a brand and you feel frustrated or unsure about how to thrive in this industry, the Auto Brand Podcast will help. Join Ryan Feyer, a down-in-the-trenches marketing manager, and many other special guests, as he brings you practical and accessible truth on how to build a successful brand in the automotive aftermarket. Master the marketplace like a pro, navigate the intricacies of the automotive aftermarket with ease, grow your brand, increase your sales, and have the time of your life while doing it. Subscribe now and join us for down-to-earth wisdom, all delivered weekly, within an hour or less per episode.

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