#7: Transforming Your Product Data, with Kevin Martin @ COMP Performance Group

The unsung hero in many organizations is the Product Data Manager. This is the person or team responsible for managing and distributing the product catalog in its various formats, including the ACES and PIES data exchange standards.

Today on the podcast, we’re going to talk with Kevin Martin, Product Data Manager at COMP Performance Group, to learn how he helped transform the product catalog and the data process for the 9 brands and over 20,000 items he manages. Tune in to see how you can potentially turn a 40-hour-a-week process into one that can be managed in just a few hours, freeing you or your team to be able to focus on other important priorities.

Show Notes

#5: The Online Car Show + Speed Shop: Wheelwell.com’s Jonny Mill

Imagine a car show where everyone has the same make/model car or truck as you and you find endless inspiration for your next build. There also happens to be a speed shop right in the midst of the car show where you can buy all the accessories and products you’ve seen used at the show. Now, imagine this all takes place online and you have Wheelwell.com.

Today on the podcast, we’re going to talk with Jonny Mill, Senior Director at Wheelwell, about this flourishing online community and how automotive aftermarket brands can capitalize on the opportunities the platform provides.

Jonny Mill’s accepting the 2016 GEN-III Innovator of the Year Award:

Show Notes

Below you will find links to resources mentioned in this podcast episode:

#3: Social Media for Automotive Brands: Tips & Tricks with Jake Hopkins @ Diode Dynamics

Social media is incredibly important for automotive aftermarket brands. So how do you create an audience or a following? Which networks should you utilize for your brand? How do you reach your audience when Facebook and Instagram continue to throttle organic content for brands?

We’re going to talk to social media expert Jake Hopkins of Diode Dynamics about practical ways you can build your brand organically on social media.

Show Notes

Below you will find links to resources mentioned in this podcast episode:

#1: How to Win with Distributors, with Tim Odom @ The AAM Group

Are you trying to get your product picked up by distributors? Are you already selling through distribution and want to know how to maximize your sales? Then this episode is for you.

Today on the podcast, we’re going to talk with Tim Odom, President at The AAM Group, about how we can better partner with distributors, become more appealing, and help grow into being the brand of choice

Show Notes

Below you will find links to resources mentioned in this podcast episode: