One of the lynchpin activities for brand builders in the automotive aftermarket is launching new products. In this BONUS episode, we’ll walk through the 4-step process of successfully launching new products in the aftermarket.
What’s the most important thing you should do as a brand builder? How do you know what you should spend your time, money and resources on?
Today on the podcast, we’re going to talk about becoming a strategic brand and the three things you NEED to create to become a strategic brand. Tune in to find out what those are and how to do it.
Simon Sinek’s Ted Talk on “Start With Why”
Below you will find links to resources mentioned in this podcast episode: