One of the lynchpin activities for brand builders in the automotive aftermarket is launching new products. In this BONUS episode, we’ll walk through the 4-step process of successfully launching new products in the aftermarket.
How do you come up with innovative ideas and bring them to market as products? How do you make sure you’re developing products that your customers actually want?
Today on the podcast, we’re going to talk with Michael Hall about how he comes up with innovative ideas at Hall Labs, a modern day Edison Lab, with products in the automotive aftermarket.