#16: Conversations with a Brand Builder – Colby McLaughlin @ Trim Illusion

Tune in to a conversation with Colby McLaughlin, President of Trim Illusion. In this episode, we’ll discuss professional development, networking, and challenges brand builders are facing in the automotive aftermarket today.

Show Notes:

#13: SEMA Councils, Women in the Aftermarket & Enthusiast Brands, with Lee Riser @ Truck Hero

What benefit does networking have on your career or on your brand? What’s it like to be a marketing manager for enthusiast brands, particularly in the off-road segment?

Today on the podcast, Lee Riser from Truck Hero talks about her experiences on SEMA Councils, building enthusiast brands, and more on our finale episode for season one.

Show Notes

#5: The Online Car Show + Speed Shop: Wheelwell.com’s Jonny Mill

Imagine a car show where everyone has the same make/model car or truck as you and you find endless inspiration for your next build. There also happens to be a speed shop right in the midst of the car show where you can buy all the accessories and products you’ve seen used at the show. Now, imagine this all takes place online and you have Wheelwell.com.

Today on the podcast, we’re going to talk with Jonny Mill, Senior Director at Wheelwell, about this flourishing online community and how automotive aftermarket brands can capitalize on the opportunities the platform provides.

Jonny Mill’s accepting the 2016 GEN-III Innovator of the Year Award:

Show Notes

Below you will find links to resources mentioned in this podcast episode: