#18: How To Leverage TikTok In The Automotive Aftermarket with Jake Hopkins @ FASS Fuel Systems

Is TikTok right for my brand? Is your target audience even using TikTok? We tackle questions like this and learn some surprising insights with our returning guest, Jake Hopkins! Jake is the Marketing Director at FASS Diesel Fuel Systems and Top Tier Suspensions and has amassed over a 100,000 followers on TikTok for FASS in just under a year. Listen in to learn how to grow your TikTok following and your brand’s organic reach.

Episode Links

#17: Marketing Beyond Social Media

Is your brand’s marketing strategy heavily relying on social media? While social media has its merits, you may be missing out on growing your brand with tactics that aren’t as shiny, but are extremely effective. In this episode, we’ll take a look at 4 ways to grow your brand further, faster without using social media.

#14: Conversations with a Brand Builder – Jeff Stacy @ Aeromotive

The Automotive Aftermarket is having a great year when it comes to sales and growth. However, with seasons of growth comes challenges you may not have faced before. With 2021 being a unique year for the Automotive Aftermarket, we spoke with Jeff Stacey of Aeromotive to get his thoughts on current challenges and get to know more about him and the Aeromotive brand.

Show Notes:

#5: The Online Car Show + Speed Shop: Wheelwell.com’s Jonny Mill

Imagine a car show where everyone has the same make/model car or truck as you and you find endless inspiration for your next build. There also happens to be a speed shop right in the midst of the car show where you can buy all the accessories and products you’ve seen used at the show. Now, imagine this all takes place online and you have Wheelwell.com.

Today on the podcast, we’re going to talk with Jonny Mill, Senior Director at Wheelwell, about this flourishing online community and how automotive aftermarket brands can capitalize on the opportunities the platform provides.

Jonny Mill’s accepting the 2016 GEN-III Innovator of the Year Award:

Show Notes

Below you will find links to resources mentioned in this podcast episode:

#3: Social Media for Automotive Brands: Tips & Tricks with Jake Hopkins @ Diode Dynamics

Social media is incredibly important for automotive aftermarket brands. So how do you create an audience or a following? Which networks should you utilize for your brand? How do you reach your audience when Facebook and Instagram continue to throttle organic content for brands?

We’re going to talk to social media expert Jake Hopkins of Diode Dynamics about practical ways you can build your brand organically on social media.

Show Notes

Below you will find links to resources mentioned in this podcast episode: