#21: How To Get More Money For Marketing

As budgeting season approaches, are you wondering how to get more money allocated for marketing? Join us as we discuss three ways to get more marketing money. Whether you’re making the ask to your boss, your board of directors, or the finance team, these tips will help you get the most money possible and shift the way your organization thinks about marketing.

#18: How To Leverage TikTok In The Automotive Aftermarket with Jake Hopkins @ FASS Fuel Systems

Is TikTok right for my brand? Is your target audience even using TikTok? We tackle questions like this and learn some surprising insights with our returning guest, Jake Hopkins! Jake is the Marketing Director at FASS Diesel Fuel Systems and Top Tier Suspensions and has amassed over a 100,000 followers on TikTok for FASS in just under a year. Listen in to learn how to grow your TikTok following and your brand’s organic reach.

Episode Links

#17: Marketing Beyond Social Media

Is your brand’s marketing strategy heavily relying on social media? While social media has its merits, you may be missing out on growing your brand with tactics that aren’t as shiny, but are extremely effective. In this episode, we’ll take a look at 4 ways to grow your brand further, faster without using social media.

#9: Becoming an Innovative Brand, with Michael Hall @ Hall Labs

How do you come up with innovative ideas and bring them to market as products? How do you make sure you’re developing products that your customers actually want?

Today on the podcast, we’re going to talk with Michael Hall about how he comes up with innovative ideas at Hall Labs, a modern day Edison Lab, with products in the automotive aftermarket.

Show Notes

#8: The #1 Way Consumers Will Find Your Brand

Search engines are the number one way consumers will look for your brand, according to the latest SEMA Market Research report. What can we do as automotive aftermarket brands to maximize this opportunity and make sure that our websites are positioned to get the most traffic possible.

Today on the podcast, we’re going to discuss the top 3 things you should be doing to maximize search engine traffic.

Show Notes

#2: Become a Strategic Brand: 3 Things You NEED To Do

What’s the most important thing you should do as a brand builder? How do you know what you should spend your time, money and resources on?

Today on the podcast, we’re going to talk about becoming a strategic brand and the three things you NEED to create to become a strategic brand. Tune in to find out what those are and how to do it.

Simon Sinek’s Ted Talk on “Start With Why”

Show Notes

Below you will find links to resources mentioned in this podcast episode: