One of the lynchpin activities for brand builders in the automotive aftermarket is launching new products. In this BONUS episode, we’ll walk through the 4-step process of successfully launching new products in the aftermarket.
How do you come up with innovative ideas and bring them to market as products? How do you make sure you’re developing products that your customers actually want?
Today on the podcast, we’re going to talk with Michael Hall about how he comes up with innovative ideas at Hall Labs, a modern day Edison Lab, with products in the automotive aftermarket.
Search engines are the number one way consumers will look for your brand, according to the latest SEMA Market Research report. What can we do as automotive aftermarket brands to maximize this opportunity and make sure that our websites are positioned to get the most traffic possible.
Today on the podcast, we’re going to discuss the top 3 things you should be doing to maximize search engine traffic.
What’s the most important thing you should do as a brand builder? How do you know what you should spend your time, money and resources on?
Today on the podcast, we’re going to talk about becoming a strategic brand and the three things you NEED to create to become a strategic brand. Tune in to find out what those are and how to do it.
Simon Sinek’s Ted Talk on “Start With Why”
Below you will find links to resources mentioned in this podcast episode: