#9: Becoming an Innovative Brand, with Michael Hall @ Hall Labs

How do you come up with innovative ideas and bring them to market as products? How do you make sure you’re developing products that your customers actually want?

Today on the podcast, we’re going to talk with Michael Hall about how he comes up with innovative ideas at Hall Labs, a modern day Edison Lab, with products in the automotive aftermarket.

Show Notes

#8: The #1 Way Consumers Will Find Your Brand

Search engines are the number one way consumers will look for your brand, according to the latest SEMA Market Research report. What can we do as automotive aftermarket brands to maximize this opportunity and make sure that our websites are positioned to get the most traffic possible.

Today on the podcast, we’re going to discuss the top 3 things you should be doing to maximize search engine traffic.

Show Notes

#6: Creating an Automotive Brand Website: It’s Not About the Website

What are the components that make an automotive aftermarket brand website successful? Is it the design? Is it the functionality? Is it the beauty? Is it the content?

Today on the podcast, we’re going to discuss what makes a website successful in the automotive aftermarket. Ryan will also reveal the top ten things he’s learned over the last 18 years that brand builders can use for building a profitable website.

Show Notes

The Top Ten List (in no particular order)

  1. Mobile First Design
  2. Clarity Trumps Clever
  3. Clear Call-To-Action
  4. Educate First
  5. It’s Not About You
  6. Have a Vision and Plan
  7. Measure + Optimize
  8. Kaizen
  9. Use People
  10. Simplicity Wins